By the time a good service lands on the customer of the final consumer, there are many things that are involved in the process. It is not just a matter of transporting goods to the marketplace are producing them. For supply chain to be completed, any organization must do an activity known marketing. A number of activities are involved in marketing which are distribution, promotion, pricing in the planning that is involved so that the customer gets what they need. This process must begin by creating relationships with the consumers by examining what needs they have been trying to meet. As the organizations get to interact with the customer, the pick very important information relating to the product that they want, the time when they need them in the place that would want to get them from. The role of marketing and the success of any business or organization is very huge and must therefore be done due to the many advantages that will be acquired.
To begin with, one reason that should make organizations consider doing marketing is so that the market may be aware of the company and its products and services. This is very important especially for an organization that is new in the market wants to introduce a new product in the market. Business failure may not necessarily be because of other issues but simply lack of awareness in the market of the products and services or even the organization itself. You first need to win the hearts of men before you can have influence in this is the first step in marketing. Organizations that are also not new need to market themselves in the products for the purposes of reminding the customers.
Sales increment is another benefit that organizations acquire by doing marketing. You cannot continue producing goods if the ones produced initially not being sold. Marketing helps people to be aware of the products which increases the desire in them to purchase them. Increase in sales is very important for the organization to survive and sustain their activities.
The main reason why people from organizations and businesses is so that they can absorb profit. Making profit organizations is something that cannot without proper marketing. The advantage that marketing helps the organization is ensuring that the products reach the final consumer in a manner that they like and influences them to purchase them.