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How Video Content Marketing Can Improve the Performance of E-Businesses

Nowadays, people spend 88% more time on websites with videos and up to 1/3 of all online activity being dedicated to video watching. With such numbers, the quantity of time people will spend engaging and watching videos will only increase as years come. Due to this trend, more businesses are trying to figure out how Video Content Marketing can benefit their performance. While we cannot dispute the benefits of video Content Marketing to businesses, it still needs plenty of time and effort to be invested to reap any substantial benefits. Getting benefits from video marketing is not a mere matter of embedding a few YouTube videos into the webpage and hoping all goes well. Like other forms of content, you need to invest in high quality video content and have the perseverance and patience to share your content across the web. Read on as we delve into how video Content Marketing can positively impact your e-business.

Through video, you can prove the value of your content to popular search engines. When search engines assess how relevant your webpages to specific keywords, they do not only take text into account. They also check other kinds of media you have to offer its users. You can prove the value and richness of variety of your content to a search engine through a combination of text, images and videos. Nowadays, up to 80% of all Internet traffic can be attributed to video, hence it makes sense that such engines are eager to rank websites that offer video content to its users. Content strategists should ensure their video content is highly optimised for searches by doing research on video keywords and including them in each video’s meta tags.

Businesses can drive traffic back their websites by leveraging on third party sites and social platforms they use to host video content. Billions of hours of video get consumed on third party sites such as YouTube and Vimeo. Businesses can adequately expose themselves to new audiences using these third-party sites, provided they include their websites URLs in video descriptions and the channel name. Consequently, businesses can improve their traffic acquisitions and boost their rankings. To maximise views on third party sites while driving traffic back to your website, you should give your audience compelling reasons for clicking on the URLs embedded in the video descriptions e.g. discount codes and special offers, free resources and extra information to add-on what was shared in the video. Additionally, you can earn referral traffic by embedding URLs in video descriptions and channel information on third party sites.

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