The community that lives where this company is located is very crucial. They have a huge effect on how you will run the business and whether or not it will be successful. There can be significant negative effect on any unpleasant reaction from the public concerning the business. There is no business that can grow in a unfriendly environment. Try and be on good books with this community all the time. Read more here and find out ways you can strengthen this connection.
An empowered community will be a catalyst for god relations. You can assign some of this services to the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
Sponsorships are great to win the community’s trust. This is a great way to give back to the community. You can sponsor children’s education where people nominate students who need this help. The program can select the top students but needy and support them. Other activities that are not educational can be sponsored. These and other events like fundraisings can be great ideas.
You can partner with other companies and hold charity events. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time.You should try to do something significant for them after a number of years. It keeps making your impact fresh each time in their minds. The leaders your location are very significant and you must be close to them. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
Communication in any environment is crucial. Great communication must be build between the business and the community at large. Select a number of representatives who will be your contact people to the community.You can involve them by having public participation events on projects that will directly affect the company. Communication shows that you are empathetic to them.Make this connection in the early stages of your company.It portrays you as a caring entity from the beginning of the business. Developing this bond later will be very difficult.